COVID- 19: Useful communication tips

It is always during the darkest times that we know how strong and resilient a company, a team or even a nation is. Since January 2020, the whole world has been fighting or at least trying to mitigate the consequences of the coronavirus, the crown-like virus which is now a pandemic. Overnight, businesses, economies and households have faced complete disruption and planet Earth is still coping with this unprecedented health crisis.

At the same time, the internet and social media platforms have become our most favorite place to be as the current crisis evolves at the speed of light. It is only by keeping ourselves informed and connected that we can decide on our next moves effectively. And by doing so, to protect ourselves and our loved ones. However, it is also in this period that fake news emerge and often give way to irrelevant information being shared, which can only add to the existing chaos.

Below are some useful communication tips to follow during the COVID-19 crisis:

Media

  • Triple check all your sources and facts
  • Citizen journalism – make sure that the source/s is/are genuine if you invite your audience to share information on WhatsApp or Messenger
  • Respect the privacy of patients and victims  – no sharing of pictures, information about their family or medical records

Corporate communication

  • Keep your audiences (customers, employees, partners, suppliers…) informed of your latest key decisions
  • Avoid information overload – communicate only if you have important updates to share
  • Do not send lengthy emails and avoid mixed messages
  • Use simple language – people will not trust what they do not understand

Leaders and spokespersons

  • Reassure your audience by showing them that you are in control of the crisis
  • Make sure that your messages unite people – choose your words carefully
  • Be prepared to provide updates anytime
  • If you don’t have the answers – let them know that you are monitoring the situation closely

Citizens

  • Do not share everything you read or see on social media with other persons
  • Rely only on official sources, for example, the World Health Organisation, for latest updates
  • Be very careful and beware of scams: hackers are taking advantage of the coronavirus outbreak

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