Communication, in crisis time, that is when public services reach saturation point, is about information mapping and scene-setting. It is based on cross functional collaboration and coordination.…… Read more “OUTBREAK COMMUNICATION: INTERNAL AND EXTERNAL CHALLENGES”
Category: Blog Feed
Les enjeux de la communication institutionnelle
Quelle est votre définition de la communication moderne ? Comment s’étale-t-elle sur les différents supports ? Les entreprises, en particulier le management, réalisent de plus en plus…… Read more “Les enjeux de la communication institutionnelle”
Integrated Report: making meanings from a non-financial perspective
A couple of weeks ago, we completed our annual pitch exercise with shortlisted communication and advertising agencies for our Integrated Report for the FY 2018-2019. Yes, prior…… Read more “Integrated Report: making meanings from a non-financial perspective”
Content writing: Respect your audience’s intellect
“Unparalleled work experience, read our thought-provoking blog…” These are some of the self-awarded adjectives I’ve seen in some social media posts recently. In an age where content…… Read more “Content writing: Respect your audience’s intellect”
Influencer Marketing: a key component in today’s public relations
“Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” (PRSA, 1982). If you have studied Public Relations and Communication,…… Read more “Influencer Marketing: a key component in today’s public relations”
Effective Communication
“While we are free to choose our actions, we are not free to choose the consequences of our actions.” Stephen Covey Effective communication is the heartbeat of…… Read more “Effective Communication”
