Communication, in crisis time, that is when public services reach saturation point, is about information mapping and scene-setting. It is based on cross functional collaboration and coordination. It has as an objective to facilitate people’s exposure to data collected, in … Continue reading OUTBREAK COMMUNICATION: INTERNAL AND EXTERNAL CHALLENGES
Quelle est votre définition de la communication moderne ? Comment s’étale-t-elle sur les différents supports ? Les entreprises, en particulier le management, réalisent de plus en plus l’importance d’une stratégie de communication solide. Je pense qu’une entreprise qui communique, est … Continue reading Les enjeux de la communication institutionnelle
A couple of weeks ago, we completed our annual pitch exercise with shortlisted communication and advertising agencies for our Integrated Report for the FY 2018-2019. Yes, prior to that, my calendar (and my boss – there’s no escaping!) reminded me … Continue reading Integrated Report: making meanings from a non-financial perspective
“Unparalleled work experience, read our thought-provoking blog…” These are some of the self-awarded adjectives I’ve seen in some social media posts recently. In an age where content is king some companies are tempted to apply the rules of “blowing your … Continue reading Content writing: Respect your audience’s intellect
“Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” (PRSA, 1982). If you have studied Public Relations and Communication, you know this definition by heart! But, seriously, in practice, how do we … Continue reading Influencer Marketing: a key component in today’s public relations
“While we are free to choose our actions, we are not free to choose the consequences of our actions.” Stephen Covey Effective communication is the heartbeat of a company; it is what drives it forward despite continuing challenges. How? By … Continue reading Effective Communication
